"Points of Unity" Art Project
"Points of Unity" is a social art project implemented by BigMedia (BigBoard Ukraine) with IZOLYATSIA Cultural Initiatives Platform, which combines the unique creative idea of Danish artists Sophie Hesselholdt and Vibeke Mejlvang and the possibilities of contemporary outdoor advertising as an art object. The philosophy of the "Points of Unity" project is in the unity of diversity and the combination of opposites, which alltogether create a real beauty and strength. In the original drawings of the Danish artists, the two colors of the Ukrainian flag, blue and yellow, are symbolically combined in the third, green color - the color of life, hope, future, which together with the main message of the project - "Let’s look for points of Unity" - creates a deeply philosophical art-object that calls for action and motivates to think about the main thing; e.g. about the world in which we want to live, about which future we dream, about the value of mutual understanding and relationships between people, about responsibility for our own happy life and the future that we create right now, every moment. BigMedia Company is the largest sales house of outdoor advertising in Ukraine and the first operator, which deliberately tries to develop the very social component of outdoor advertising, since outdoor advertising is part of the modern urban environment, which, in the first place, is an important tool of communication here and now, which can motivate to action, makes to think, rejoice, inspire, be an art object and even save lives ... BigMedia has already implemented more than 600 social initiatives in various spheres of public life. And in winter 2018, the "Points of Unity" project, created in close cooperation with the fund IZOLYATSIA, decorated 50 billboards in Kiev. "Points of Unity" has become an extremely interesting experience for us. This is not only a social responsibility and awareness - this project is about real, meaningful and important things for society; it is about us and about what we really believe in.
50 Number of units
2018 year
