The program will plan the offer taking into account such factors as a budget, formats of the faces, etc. Just enter your criteria in the appropriate fields. As a result the tool will propose you three versions of the advertising campaign with ready-to-go HTML presentations. The BMA also gives a possibility to choose the faces near appropriate locations (POI) quickly. BMA is an indispensable assistant for both novices, who have never done outdoor advertising on their own, and professionals who can use more advanced tools that are available.